That Was Fast: Netflix Kills Off Qwikster, Brings Back DVD’s to Original Site

Before Qwikster even had time to un-box the business cards, Netflix killed off the sister (or younger, ugly, ignored little brother) company that was supposed to be their “DVD division.”

Netflix, which has made more public statements than Oprah, said that the move to divide the company into two seperate affiliates, let alone websites, was a mistake. In related news, water is wet, the sky is (sometimes) blue and Kim Kardashian is still famous for no reason.

Consumers value the simplicity Netflix has always offered and we respect that,” Netflix co-founder and CEO Reed Hastings said in a statement. “There is a difference between moving quickly – which Netflix has done very well for years – and moving too fast, which is what we did in this case.

Moving too fast would be an understatment…moving too much seems more appropriate. By now, I’ve cancelled my Netflix account more times than I can count, not sure who I was paying let alone what I was paying for. That and I’m not a huge fan of Lost nor did I particularaly care for national geographic documentaries that I can just get on DirecTV and YouTube half the time anyway (all of my Michale Moore films are available at the library, as well).

The news was received well by Wall Street (no word on how those occupying it took the news) as the netflix stock price briefly rose up 7.4 percent to $125.84 on the news, and momentarily even higher that than, before slipping back down to around where it started.

But to make everything clear, just so that I have everything right…there are no “two companies”, no qwikster, no separate mailing DVD’s and streaming sites…correct?

Mr. CEO, help me out…

This means no change: one website, one account, one password… in other words, no Qwikster..

All’s well that ends well? Let’s just hope this is the ending for now.

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