The world is an ever-changing place and the videogame landscape is no exception. The medium’s relatively young age and its reliance on technology, which itself is in a constant state of flux, ensure that videogames and the people and practices that create them are constantly shifting. The past decade or so has proven to be especially transformative for business practices.
We reached out to some game makers to discuss this topic, from a 2-man indie team to an award-winning foreign developer and publisher. Our conversations made it clear that the business isn’t what it used to be and straightforward business practices aren’t quite good enough anymore. Companies like EA and Ubisoft use DRM as a form of loss prevention to stop piracy in its tracks, but often end up frustrating and perhaps driving away real customers while their games get pirated anyway. Furthermore, alienating actual customers may lead to said customers pirating the very content that anti-piracy measures kept them from playing.
As Edmund McMillen of Team Meat, the 2-man indie team behind Super Meat Boy puts it, “There is something inherently wrong with the logic of old business in an internet based world.” And what Tommy Refenes, the other half of Team Meat, considers even worse is when the alienating effect of DRM leads to disinterest. “At least when you have people stealing it, you have people playing it and talking about it,” says Refenes. “The most dangerous thing for any business is apathy. And that’s what they’re going to start getting.”
So in some sense, the old ways aren’t working and the industry has branched out into so many new territories of business that few seem to really know what they’re doing. A significant title from one of the world’s top publishers like 2012′s Twisted Metal can flounder while one man in Sweden making a game about blocks can become a multi-millionaire and assemble a host of skilled professionals to start a company (and even offer to fund a sequel to the cult classic Psychonauts). And then there is mega-developer Square Enix, whose games haven’t been selling well, despite plenty of marketing and prestige. Poor, confused Square Enix. So what does it take to be successful? What are companies and small teams doing right?
Social media is the first piece of the nebulous answer. It is an ever-present part of modern communication and it seems to be a recurring thread when talking to developers. German developer and publisher Daedalic Entertainment, known for their story-focused point and click adventure titles and currently developing the turn-based RPG Blackguards, actively engages with and listens to their fanbase through outlets like, of course, Facebook. Being accessible and close to the fans who buy and admire one’s games creates a good image. It’s important as well to pay attention to sites and communities around the web to get a feel for the environment one’s games are being presented to. Daedalic even has contact with Let’s Players and supports their efforts to show their games on YouTube. One could conceivably watch an entire game being played on youtube, but Daedalic doesn’t mind. Going back to Refenes, at least people are engaged with and aware of the material.
Despite having roots in the development of the Diablo series, Torchlight developer Runic Games got their first title out to the world with very little traditional marketing, due to budget restrictions. Instead, they utilized a grassroots approach through social media, press contacts, a hands-on demo at PAX and an eventual Steam release. Both Torchlight I and II have since sold over 1 million copies.
Super Meat Boy has also topped the 1 million mark. Team Meat started with a very grassroots approach as well, namely emailing anyone they could who might care about the game and taking every interview they could get. Basically this says that being very active and talking about one’s games constantly is a helpful factor. Be reachable and be heard.
Whilst another aspect of modern technology is the ability for indie devs to release their games digitally with no publishing support (utilizing services like PayPal), having exposure on a distribution platform like Steam, XBox Live Arcade, or Good Old Games is practically essential for large-scale success. Runic cites Torchlight‘s placement on Steam’s front page as one of the paramount factors in its success, and though acceptance is still far from guaranteed, Steam’s Greenlight program now gives devs a much more transparent way to land their games on the platform.
Super Meat Boy‘s initial success is surely tied to the game’s placement on XBLA, though its first day on the platform was spent largely off of the front page, as seen in Indie Game: The Movie. After working themselves to the bone to get Meat Boy off the ground in time for Microsoft’s GameFeast, Team Meat was not happy to have Microsoft drop their end of the bargain. “Big business will always take as much as they possibly can and just stomp all over you,” McMillen told us. That being said, Runic expressed no qualms with Microsoft over their port of Torchlight to XBLA, though a port is a much different animal than a game in active development. It would seem that the monolith of Big Business can certainly help out the proverbial little guy, but sometimes at a high cost. Be wary.
Of course pricing is a key factor in consumers’ decisions about what they purchase. When asked about selling points, Runic’s Travis Baldree responded, “I think the fact that they are 20 bucks is hard to overstate. I really do think it’s a sweet spot for price that works to our advantage, and is very well suited to our team size and budget.”
Runic had various factors supporting them as they developed Torchlight. Working on an ARPG with former Diablo devs Erich Schaefer, Max Schaefer and Peter Hu attracted plenty of attention, particularly with the looming development of Diablo III. Whilst this easily could’ve derailed the company, it turned out favorably since Blizzard Entertainment took their iconic franchise in a different direction, allowing Torchlight to please fans of the genre with its more traditional approach. Having Diablo composer Matt Uelmen score both games couldn’t hurt either.
When combined with Runic’s good image through open support of the modding community, the Diablo buzz and an accessible price gave Runic what they needed to get their feet well within the door.
And of course the game needs to be good, too. And a big part of making a truly great game is passion. Runic sights both their passion for and expertise within the ARPG genre as the reason for pursuing the development of Torchlight and passion goes hand-in-hand with Daedalic’s heavy focus on story through a genre long thought dead.
Team Meat specifically emphasized the importance of passion for one’s work. As an indie developer without big studio resources, it’s important to care about what one is doing and just try to make a fun game that hopefully others will enjoy as well. This also brings us back to social media. With enough initial publicity, gamers will certainly let the world know about a good game.
Furthermore, SMB was built as a sort of love letter to the classic games that Team Meat grew up with, emulating and adapting many of the elements that made older games successful and memorable, easily bridging the passion from designer to player. And then turning that passion to rage when the game’s trademark difficulty reminds you how things used to be. And you love every second of it.
On the flip side of this, SMB shows a solidarity within the indie community as it features many unlockable characters from other titles, some famous and capable of giving Meat Boy more attention, and some not so famous that Team Meat thought could help. “We wanted to basically be able to grab others and pull them up with us,” McMillen says. “There were some that were clearly above us and there were some that we wanted to bring up with us.” He then cites the ability of independents to be “cool enough and realistic enough” to do this sort of thing. Only one person said no to the offer. Since SMB’s release, Team Meat has allowed other devs to do the same with Meat Boy. Free promotion and communal support like this can be helpful and there’s more to it than getting a dollar for every use of licensed material.
Press coverage is of course another important part of how games are sold. Good coverage in the media can really help a small developer out, but it can cause its fair share of issues as well. Recent fiascos such as the fallout around Aliens: Colonial Marines, a game with an unplayable demo that looked nothing like the final, awful game, demonstrate how press previews can be very misleading due to the controlled nature of the preview environment or, in Marines’ case, developer or publisher deception. The problem is that developers bring press into their studios for a limited time to play an internal build of a portion of a game that may be more polished and focused than the whole. Situations like this and the E3 2012 demo for Marines can present an inaccurate image of a game, which may be great for sales in the short-term, but bad for public image and trust. The very existence of previews essentially revolves around getting people excited about upcoming titles, which can contrast poorly with honest reviews for bad games. Too avoid these pitfalls, it’s up to developers to be responsible in how they share their product with the world and up to press to maintain some objectivity and perhaps a bit of caution in their (our) analysis.
For games with little exposure, landing a review with a major press outlet can be a breakout moment. However, as Daedalic pointed out to us, it risks a genre bias that could skew perceptions. The company has plenty of exposure and prestige in Germany, but is currently trying to break into other market spaces, which can be difficult. The worry is that a reviewer who prefers, for example, fighting games may not particularly like a genre like point and click adventure. If that’s the only review source for a title outside of its country of origin, it might not get far in the global market.
On the other end of the spectrum, the much smaller Team Meat has gotten perhaps too much exposure with the press. After a very proactive campaign to promote Super Meat Boy, McMillen and Refenes were surprised to find that any information they released on their upcoming “crazy cat lady simulator” Mew-Genics was being published as news around the web without any outreach. Apparently some readers took offense to this, finding the tidbits to be unworthy of entire news articles. This has prompted Team Meat to be “very careful and very deliberate” about what information they release. So ended the great Caturday Reblogging of 2013.
Of course the reason for this kerfuffle was the great success of Super Meat Boy, which led not only to extensive coverage of any development updates, but also a proliferation of coverage on the two-man dev team. This has led to some skewed appearances, particularly the appearance that, as McMillen put it, “We’re winers and Tommy’s an asshole.” Refenes himself clarified a particular issue involving the iPhone, Apple’s App Store, and his alleged comparison of the two to Tiger handheld LCD games. Having once criticized developers for releasing old games like Mega Man and Sonic for the iPhone, which Refenes argues is not a good platform for those games (make games for the platform instead of shoehorning old games into an inappropriate space), his words have since been twisted into a perception that Refenes hates the App Store, the iPhone, Apple, you name it. Again, this is not the case. Just check out how different the story sounds on his wikipedia page.
Whilst such notoriety may lead to increased sales, it is damaging to a developer’s personal image. And that’s not ok. On another level, should the press be reporting personal opinions of developers? According to Refenes, “That’s not news. It’s just not.”
Basically what this says is that catchy headlines and exaggerated talking points are good for drawing in readers, but they betray the function of the press as a method for conveying information. Instead, press should to reach out, investigate, confirm, clarifty, and as McMillen says, be creative. Ask unique questions, rather than settling on old talking points or being the seventeenth oh-so-clever reporter to ask what kind of meat Meat Boy is.
Where does this all leave us? While the answer is complex and ever-changing, it is apparent that a changing of the guard is taking place from old methods to a plethora of new techniques, and indie devs and smaller companies may have a leg up on the competition. Being flexible, determined, active, and open, yet careful in pursuing and creating coverage for a game through community and press outreach, as well as exploring multiple avenues of digital distribution, are important to the success of a game. Honesty too is important in generating trust with consumers for both developers and the press. If these lessons of the internet age are taken to heart, success may be that much closer.
Award winning singer-songwriter Debbie Gibson teams up with Jace Hall for a remix of her pop hit, Electric Youth! Did Debbie Gibson predict the future with her original? Check out the redux, featuring headphones from PDP, for the answer.
Actress Eliza Dushku confronts Jace after he questions her credibility as a female gamer, turns out she can rap as well. If all you can see is “Faith” listen to the lyrics, carefully, Eliza knows her stuff.
Actress Jamie Lee Curtis has a “gamer intervention” with Jace in her house. Meanwhile all Jace can do is tout how much gamer skill he has. Parody of Charlie Sheen’s “Winning” viral, music video.
The OFFICIAL “Pacman Fever” music video re-mixing one of the original and most epic video game geek songs of all-time. This is the official EPIC REINVENTION of the 1982 top ten hit called PAC-MAN FEVER by Buckner & Garcia.
Jace Hall steps up on the stage and proceeds to impress some of nerdcore hip-hop’s biggest stars with his latest musical hit! Check out the 8-bit inspired history lesson of Jace’s gaming conquests! Special thanks to: YTCracker, MC Lars, Boss Fights.
Jace Hall follows up his mega popular music hit, I Play WoW with the redux entirely featuring Machinima characters. Music written, performed and recorded by Jace Hall. Video directed by Benjamin Dressler of /Afk Films.
The Music video that made history, pairing Fab Morvan and John Davis on stage for the first time ever. Music and lyrics written, performed and recorded by Jace Hall. Featuring the vocals of John Davis. Parody of the original hit “Blame it on the Rain” by Milli Vanilli.
Released on the cusp of the first Mortal Kombat for current gen consoles, the Mortal Kombat rap music video hit nearly 20 million views on the internet, and helped make Mortal Kombat’s launch one of its most successful in the game’s history.
Jace has a message for all the haters who ever made fun of someone just because they enjoyed video gamers. It’s not all about the money, it’s about doing what you love and being passionate about obtaining your goals. Watch this video with nerdcore rapper YT Cracker for proof.
For those of you who didn’t believe romance and video games mixed, clearly you haven’t seen this music video produced by Jace Hall, and inspired by an SNL Digital Short that may or may not make you happy in your pants.
The maker of I Play W.O.W, Jace Hall, proves he’s a true street fighter as he beats all challengers one handed while rapping. Starring Jace Hall and the cast of the online series, Street Fight High School.
Jace, the rapper behind I Play WoW is back, dissing n00bs in the best geek battle rap ever recorded, You Got PWNED. Digital suckas, recognize. For all your PWNING needs, send people this song.
The #1 hit that started it all, Jace’s “I Play Wow” is one of the most popular, gamer inspired music videos of all-time. Garnering over 12 million hits, I Play Wow preaches why we love World of Warcraft, no matter what the haters have to say.
Beat up or made fun of at school? It doens’t matter what happens, you can always pick up a controller or a d-pad and make yourself your own hero with video games.
The first OFFICIAL Jace Hall Show music video that started it all, Superplaya proves, with a helping hand from a number of celebrity cameos, that video games AREN’T bad for you.
Jace tries to explain why he needs his own show to one of HDFILMS producers, as “Heroes” star Greg Grunberg talks about Rock Band and Halo on the set of his movie “Group Sex”. Jace then visits Free Realms to get the scoop on what could be the next Duke Nukem game.
Actress and Singer, Christina Milian tests Jace’s dancing skills in DDR and out strikes him in a game of bowling. Then Jace takes his next potential ride for a spin, a T-Rex automobile that is unlike anything the road has ever seen.
Professional MMA fighter Cung Le goes face to face with Jace and tries to tell him that his show isn’t funny. Meanwhile, Jace visits with “Chuck” star Zachary Levi, who engages in a little Grand Theft Auto and gets blasted into the air with game designer Cliff Bleszinski.
Jace has decided to try his hand at singing and has dragged everyone with him to the recording studio, including “Chocolate Rain” creator, Tay Zonday. Jace talks trash and Duke Nukem in a sit down with Randy Pitchford at Gearbox Software.
Marti and Corey have decided to print out the comments from the Jace Hall Show website to let Jace really see what everyone thinks of the show. Plus, Jace visits actor’s Wilmer Valderrama crib and plays with some of the toys he has lying around the house.
Producer Shanna Ferrigno’s office birthday party is interrupted by the Urban Ninja, and Corey the Intern is left to clean up the mess. Meanwhile Jace visits with professional baseball player Curt Schilling and checks out his gaming company 38 Studios.
Jace takes a very…interesting look at life at Gamepro headquarters and explores what it’s like to be an actual, video game journalist. Jace, Marti and Corey argue over the notes about the show from the network, and Marti decides to take matters into their own hands.
Jace gets an exclusive interview with controversial lawyer and anti-violent video game activist Jack Thompson to see what he really thinks of Mature Rated games. Plus, Corey the intern gets into hot water for what are allegedly a couple of VERY explicit emails.
Jace goes to the gym with actress/model Vida Querra to look at her butt workout. Someone has taken Jace’s parking spot and asks Corey to have the car towed off the lot, which has Sean Patrick Thomas less than pleased and Jace has a hot sauce contest with game designer Paul Steed.
Marti confronts Jace over a fan of the show who has decided to show up at the office to confess his love to Marti. Jace then heads out to get a tour of Dan Roebuck’s private Monster Museum and then heads to Santa Monica, CA to sit in on a production meeting at Collision Studios.
Reno 911 star, Wendi Mclendon-Covey visits the office to talk about making video games for women to better connect with young kids, who happen to be about Corey the Intern’s age. Plus, Sony Online Entertainment President John Smedley sits down with Jace.
Corey gets busted in the office for “itching his lower region” and agrees to take a lie detector test to prove it really was just an “itch”. Jace visits his old gaming company, Monolith, to talk Blood and Fear with game designer Craig Hubbard.
At the office, Marti has finally grown tired of Corey the Intern’s antics at work and is ready for the show to be over to not have to deal with him again, in any way it takes. Meanwhile. Jace engages in a real life multiplayer mission with the guys at id Software.
Jace grills geek goddess Felicia Day about her twitter following and web show The Guild. Former office intern, Corey learns of his new position at the office, and Geoff Keighley catches the HD Films staff on camera stealing from his craft services table.
Jace and Corey do market research on Little Big Planet. Then we head to Insomniac Games to talk with CEO Ted Price, the award winning developer of Ratchet and Clank, Spyro the Dragon and Resistance. Jace spends Thanksgiving with his host, Lou Ferrigno.
Corey, without having a job, falls asleep in the office and is subject to whatever Jace and Marti need to do to get him up. Then Jace goes to Ice-T’s house to check out Coco’s snapshots, while Ice-T wants him to convince Cliffy B to create a character for him in Gears of War.
Jace has a special guest at his house, Family Guy creator, Seth MacFarlane, and they bust out the Atari 2600 to get back to the fundamentals of gameplay. Jace then goes to Blizzard Entertainment where the reign hell on Felicia Day’s WoW character.
Jace and Seth MacFarlane decide to check out E.T. for the Atari, considered the worst failure in video game history. Jace then goes to Gearbox Software to test out guns on the shooting range with Randy Pitchford and company.
Jace & Todd miss the last flight of the night to San Francisco, and decide to rent separate Corvettes to race to the Prince of Persia launch party where we get a rare sighting of Jade Raymond. We also get on the set of Creepshow: RAW, the online series’ directed by Wilmer Valderrama.
Prince of Persia Producer Ben Mattes, and Marketing Executive Tony Key tell all to Jace about the development of the game and the argument of including Unicorns in the game. President of Sony Pictures Television, Steve Mosko, plays indian poker with Jace.
Season 2 gets off to a rousing start when Jace interviews Tom Green and plays an emotional game of Ms. Pac-man. The first mystery of the season unfolds when the office gets tp’d with no known suspects. It all culminates with Jace going to EverQuest’s anniversary party.
The perpetrator behind the recent office toilet paper incident is revealed. Jace and company celebrate the Street Fighter Launch in style, where they run into “Chuck’s” very own Zachary Levi. Jace also visits arcade in a box to get a look at a Jace Hall joystick being made.
Jace gets a close up look at the exclusive Jace Hall Show joystick being made for him at manufacturer Arcade in a Box. Jace then goes on to make the horrific mistake of offending UFC fighters Cung Le and Josh Thomson, the latter of which puts Jace an a choke-hold.
Jace re-visits some of his old pals at Warner Bros. and tries to make new ones with international music superstar Akon, who isn’t convinced Jace is at the top of the video game world. Meanwhile, Jace learns a hard lesson in letting someone purchase a gift.
Jace shows of some noobish skills playing with his old Warner Bros. The trend continues when he heads to Sony Online Entertainment and drives the designers crazy with his inability to correctly play the MMO Free Realms (not without trying).
Hall plays House of the Dead with Keke Palmer who decides to take it to the paintball range when her and Corey the intern can’t settle their differences in the video game world. Corey continues to lose it when Todd and Jace can’t assist him with an audition.
Ian Somerhalder gets asked by the show team to do a segment, without clothes. We also visit the set of PG Porn, the online series from James Gunn starring Mikaela Hoover. Then we head to San Francisco to talk with Tim Schafer about the game Brutal Legend.
Actress and Former Miss Teen USA Kelly Hu plays mini-golf with Jace, then gives him a hard time for his “gaming habits.” Jace and company take an in-depth look at Brutal Legend, taking the Double Fine studio tour with Tim Schafer.
Leela Savasta is wooed by Corey at the office who struggles while Jace looks on. We take a tour of the huge Electronic Arts facilities with Glen Schofield of EA Redwood Shores, a trip that isn’t exactly a slam dunk for Jace.
Jace takes Battlestar Galactica bad girl, Katee Sackhoff on a date to the Smoke House for some cocktails, but ends up helping her dog out at rehab. Jace then sits down with the developers behind Dante’s Inferno, the new game from EA.
Joe Flanigan from Stargate Atlantis drops by and tries on a rare collectors item of Jace’s. We also take a sneak peek at Dante’s Inferno from EA and visit the set of “Sanctuary” the online series turned TV show and talk with actor Ryan Robbins.
Fitness professional and Arnold Schwarzenegger doppleganger Roland Kickinger joins Jace at Zach Levi’s house to play Terminator: Salvation and Jace is back in Canada to tour the set of “Sanctuary” with stars, Amanda Tapping and Robin Dunne.
Corey gets high…on chocolate at the office and goes a little manic. And Jace’s dream comes true of touring the Stargate: Universe sets with the shows Executive Producer, Brad Wright in Vancouver. The happy dance is introduced.
Jace talks with show editor and Mr. Negativity Nic Aragon regardin why Grand Theft Auto sucks. Jace then meets up with technology and gadget guru Ben Heck of Revision 3 fame, to see what new gadget he’s working on.
Jace talks music and games with legendary rapper, B-Real of Cypress Hill, and then heads to San Francisco to visit one of the largest iPhone game developers NGMOCO and check out their newest iPhone games.
HDFILMS producer Marti deals with Corey the Intern, while Jace takes his crew of Producer, Todd Roy and Editor Nic Aragon to visit actress Olivia Munn at her house, where she challenges Jace every step of the way.
Jace and the rest of the HDFILMS staff watch Jace’s footage from The Streamy a.k.a. “Internet Oscar” Awards. Plus, we take an intimate look at Batman Arkham Asylum from the designers themselves at Rocksteady Games.
Jace crashes the hotel room of “V” star Morris Chestnut in Canada, and tries to tell him there’s been a mix up of hotel rooms. Morris clearly doesn’t get the picture and eventually gets frustrated.
Armin Shimerman, Gary Graham, Jeffrey Combs and other stars from the cast of Star Trek gather around for dinner with Jace, who quickly learns that it was not a good idea to serve alcohol at the interview.
The Jace Hall Show pays tribute to 3D Realms and Duke Nukem: Forever after it is announced that the games development was put on permanent hiatus. Little did we know how much this would change two seasons later.
Actress Olivia Munn starts warming up to the idea of replacing Jace as host of The Jace Hall Show. Visionary Artist Alex Pardee shows us his new web series, built in the Unreal Engine, called Chadam, and is interviewed by Corey as Jace is running late.
Jace and Todd discus a replacement assistant, as The Smoking Jacket Guy also grows perturbed. And for the first time in “boxing history” Apollo Creed (Carl Weathers) and Ivan Drago (Dolph Lundgren) are back for a rematch. Plus, Felicia Day makes an appearance as things get testy.
Carl Weathers and Dolph Lundgren decide Jace’s office is the perfect place for a Rocky rematch, as they settle their dispute via Wii Boxing, once and for all. Felicia Day stumbles upon arch nemesis Jace at the local Cyber Café and we get exclusive to a design meeting for Diablo III at Blizzard.
The Smoking Jacket guy a.k.a. Gary Graham slips further into absolute hell, as his personal videos get even more personal. Meanwhile, The Guild creator, Felicia Day continues the battle over the Baby Jesus Doll with Jace in one of the most famous duels in Jace Hall Show history.
Jane Badler from the Original “V” series wants to talk to Jace, Executive Producer on the new “V” on ABC, about being on the show. Badler re-enacts one of the show’s most famous scenes without special effects to prove why she is the original V Queen. Don’t eat before watching this.
Gary Graham’s unreleased song about the Jace Hall Show is revealed to the world while Marina Orlova from Hot For Words deals with Gary’s old smoking Jacket. Meanwhile, Jace and Todd continue auditioning hot girls for their new assistant role – someone has to do it.
Jace and Todd run into an old friend in Stargate’s Joe Flanigan, who is still wearing Jace’s priceless original “V” costume while he’s getting coffee in Burbank. Jace once again goes inside an actual design meeting at Blizzard Entertainment, one of the biggest gaming companies in the world.
Actress Laura Vandervoort goes inside Jace’s recording studio to mess with her “V” co-star Logan Huffman. The tables are turned on Jace, when professional fighter Bob Sapp threatens to go postal on Jace for not “supporting” one of his main ideas.
Logan Huffman wants to know who is posting comments about him online and asks Jace for help. Meanwhile Joe Flanigan is caught again flirting in the V costume. Jace heads to the set of Law and Order: SVU to catch up with Ice – T and Coco and the Starcraft II team gets “rushed” by World of Warcraft Lead Designer, Jeff Kaplan.
“V” Star Logan Huffman is still trying to get to the bottom of the videos being posted online, meanwhile Hotforwords.com’s, Marina Orlova tries to describe the word “1337″. Plus, ICE-T makes an appearance and gives us an intimate, behind the scenes look at his gaming life.
Jace visits Sean Gailey at J!NX, the exclusive clothing partner of the Jace Hall Show, to check out the operations and find out where his royalty check is. Then go back to visit ICE-T, where they flip through some of his wife Coco’s most vivid bikini shots.
The hunt for the new assistant winds down as the perfect candidate seems to have shown her face, as opposed to other body parts. Jace sits down and talks shop with some of the writers at College Humor and gets an earful from the executives at J!NX.
Jace is caught off guard trying to work when Randy Jackson’s “Americass Best Dance Crew” show moves in down stairs and disrupts the office and begins to take action. Meanwhile, the guys at J!NX still want let Jace off the hook on The Jace Hall Show.
Jace tracks down “America’s Best Dance Crew” show creator and American Idol Judge, Randy Jackson to ask him to turn the music in the show down. Meanwhile, Jace gets on the horn to talk some interesting items with game designer Cliff Bleszinksi.
Marina Orlova gives Jace and Todd one last chance to get rid of the smoking jacket before she will read one more word. All the while, Randy Jackson continues his tirade against Jace and refuses to move his show America’s Best Dance Crew to a new location.
Jace tries to convince Todd that he actually handled the noise problem with Randy Jackson well, which new assistant Ashley seems to confirm for the time being. Meanwhile, Jace and Todd return to the office, where something horrible has gone wrong.
What happens when The Smoking Jacket Guy gets mad? Gary Graham can barely keep it together as he goes off on Todd and Jace about his new role. Warning: this video isn’t for small children sensitive to language and/or aspiring cameramen. We could barely keep it together with this one.
This outtake gives an unusual look at the design process behind the popular video game franchise Diablo. Jace and Todd were given exclusive access inside Blizzard Entertainment headquarters, and found some interesting things, namely, making a video game is a lot like playing darts.
An outtake of what has become one of the most iconic scenes in the history of The Jace Hall Show. Comic book legend Stan Lee can’t keep it together as he and Jace do their best to clean hot coffee off one of the most valuable comic books of all-time.
In what has to be the most anticipated staged rematch of the past century, Carl Weathers and Dolph Lundgren prepare for their epic rematch, in front of a live-studio audience at HDFILMS. This is the lead-up to proceeding episodes featuring the two film stars.
Everyone is a critic…even the writers at College Humor, who give Jace a hard time about The Jace Hall Show in this short, outtakes clip. Is the Jace Hall Show funny? Don’t ask these guys, they’ll give an answer that’s less than favorable.
Season 4 premieres with EXCLUSIVE in-game footage from the highly anticipated sequels of Duke Nukem: Forever and F.E.A.R. 3. Plus, The Old Spice Guy stops by wearing a towel and the legend himself, Stan Lee asks Jace for a huge favor – which wasn’t exactly what Jace was hoping for.
Jace scores an exclusive look at Fallout New Vegas with the designers themselves, and learns one of his arch nemesis is in the game. Jace’s visit with Stan Lee continues to take a turn for the worse, and pop celebrity Audrina Partridge stops by the office…and steps on a few feet.
Audrina Patridge (Dancing with the Stars) offers to teach Jace and Todd how to dance at the new offices, but the music seems to have thrown Todd off his rhythm causing a painful accident. Meanwhile Jace talks smack with UFC and MMA superstar Cung Le, as things start to get violent.
EA Sports MMA Star Cung Le decides to show Jace his moves in Cung’s Dojo since they don’t have a copy of the game, naturally Director Todd takes the worst of it. Tensions flare up between Jace and Stan Lee as the worst thing imaginable finally blows up before them.
Team Unicorn’s very own hottie Milynn Sarley challenges Jace to a game of Kaboom, while he and MMA fighter Cung Le ride on horses into the sunset. Also, The Jace Hall Show is given secret access at Sony Online Entertainment to get a peak at Star Wars Clone Wars.
Jace visits some of the top game reviewers at IGN, and finds out the hard way how they review some of the industry’s most popular video games. Jace is treated to a surprise when his car alarm goes off…apparently there is someone else in the neighborhood with a cooler car.
Jace takes a break from hosting and gets the chance to be interviewed on NGAME.TV – where things quickly take a sour turn for the worst. And are video games too violent? Jace talks the politics of video games with Ted Price, the CEO of insomniac games.
Jace gets invited to the “Lost Planet 2″ party and runs into “V” Star, Logan Huffman who is still upset that Jace hasn’t gotten a video of him pulled from Youtube.com yet. Jace then goes to Crystal Dynamics to talk Tomb Raider with brand director Carl Steward.
Jace manages to piss off two of the most important people in the country, Barack Obama and Jessica Chobot. The former is upset at Jace’s TV show, while Chobot doesn’t appreciate Jace crashing his set. Plus, Jace sits down and talks V with the legendary actress Jane Badler.
Jace Hall visits BioWare to check out Star Wars: the Old Republic and sees a secret Tomb Raider project. Tempers finally flare on set of Jace’s interview with NGAME TV, not before Jace has a sit down and talks with cast members of ABC’s “V.”
Jace catches up with Stargate Executive Producer, Brad Wright on location in Vancouver to get even more insider info on what has kept the Stargate franchise popular with the fans and networks for so many amazing years. Also, more Star Wars: Old Republic exclusives pop up at Bioware.
The “EPIC” Cliffy B. himself has taken up the KABOOM! open challenge on the office Atari to test if he really did put the FUN in fundamentals. Plus, Jace relives one of his lifetime dreams of doing the happy dance on the set of Stargate…much to producer Brad Wright’s dismay.
Jace witnesses nerd mating rituals at Sony Online Entertainments fanfare and visits the DC Universe Online studios, where he is met with quite a challenge. Jace also has another intimate chat with President Obama, as the latter continues to express his dismay.
Jace has decided to take advantage of his co-hosting duties at the Sony Online Entertainment Fan Faire celebration, by showing his new music video to the thousands of EverQuest players in attendance, much to the dismay of the crowd. That didn’t stop one enthusiastic guest from doing something radical.
Jace finally meets his match, getting destroyed in a game of DC Universe Online. That doesn’t stop him from rocking Vegas with Randy Pitchford from Gearbox, and venturing to Gaikai, where he learns about cloud gaming with company President Dave Perry.
Donald Faison and Jace discuss the best biblical ally to have in a fight, while Donald tries to pitch his newest show idea, he only needs a few bucks. Jace then goes to Vegas to talk Doom, Quake and some of the greatest first person shooters of all time with the guys at id Software.
The team at id Software reveals Exclusive RAGE footage, direct gameplay that only The Jace Hall Show can bring! Plus, Jace puts Sandeep Parikh, one of the stars of The Guild on the spot about his series, and just what exactly he and Todd Roy are trying to pull behind his back.
The Jace Hall Show debuts more Exclusive RAGE footage with the id Software team, but Jace isn’t satisfied with just “looking”, he wants to play and has decided to pull a runner! Then Jace and Todd decided to pwn the Goodyear blimp, getting a limited access view of Los Angeles from up above.
The Season Finale is so 1337 it just couldn’t fit into a single episode. In part 1, we take a special trip to the home of Gears of War and Cliffy B himself in North Carolina, EPIC GAMES where Jace is looking to cash in on the “favor for a favor” that Cliffy promised him.
The Jace Hall Show closes it’s 4th season with an Epic sized finale (is there any other way?) Showcased is Exclusive footage from the new Mortal Kombat game in all of its gory goodness, as well as perfectly inappropriate Duke Nukem: Forever footage in all of its “Glory”.
The Season 5 debut features Jon Heder a.k.a. Napoleon Dynamite losing a video game battle to Jace, forcing Jace to debut his “Blame It On The Game” music video (starring Fab Morvan and John Davis) that made history. Plus, we sneak into Blizzard headquarters for Diablo 3 EXCLUSIVES.
Geek Goddess Felicia Day stops by to settle an old score and try to steal something back from Todd and Jace – somehow her underwear drawer gets in the way. Plus, the I Play WoW video that grossed over 13 million views is back in the new I Play WoW redux ENTIRELY using machinima.
The fight with Felicia Day continues, as Jace gets the opportunity of a lifetime to record an ACTUAL character in Diablo 3 – it didn’t go as well as everyone had planned. Plus, Jace receives an ATARI automobile that you have to see to believe (something Todd can barely put up with).
Jace continues to struggle in his Diablo 3 voice session, causing lead designer Jay Wilson to ask for more BLOOD. The SOE team behind PlanetSide 2 offers Director Todd Roy the chance of a lifetime. Jace’s Kaboom skills are put to the test against a team of ambitious gamers.
49ers Tight End Vernon Davis visits the office to buy Jace’s T-Rex, offering a huge price! Matt Higby show Jace more from PlanetSide 2, while YTCracker and MC Lars try to get Jace to show some nerdcore skills by rapping live as Jace debuts his latest music video, “My Game Ain’t Done”.
Comic book legend Stan Lee returns and promptly destroys his ACTION COMICS #1. Meanwhile, Vernon Davis offers a HUGE offer for Jace’s T-Rex, only to have everything fall through in the end. Plus, Jace continues putting up ridiculous scores, pwning little kids in Kaboom.
Jace begins building what is undoubtedly the greatest ARCADE Machine in the history of space and time, while the much balleyhooed PlanetSide 2 trailer Todd was hired to direct debuts…to much jaw dropping. Plus, the fight continues as Thousand Pound fighter Amy Johnson kicks ass.
The Ultimate Arcade Machine is finally revealed, with pretty much every video game ever made! Get a look at Jace’s new toy and its insane features! Plus, Todd auditions a film and TV star to take Jace’s place as host of The Jace Hall Show, without Jace even knowing it.
Exclusive gameplay and all access behind the scenes look into Defiance, one of this year’s most anticipated shooters. NBA champion and celebrity actor Rick Fox makes his move to replace Jace as host, while Producer Todd makes moves on Rick’s hot sister.
Actor and NBA champion Rick Fox scores an exclusive look at the top secret Sims City game at EA. Jace then crashes Gears of War designer Cliff Bleszinski’s celebrity packed wedding – the only problem is that none of Alison Haislip, Isaiah Mustafa or Randy Pitchford will let him in.
Jamie Lee Curtis and Christopher Guest are caught committing a MAJOR gamercode violation, while NBA star Rick Fox previews a never before seen SimCity demo. Plus, if you thought the annoying orange was annoying, wait until you see what Apple’s biggest competitor has cooked up.
ATARI founder Nolan Bushnell faces off against INTELLIVISION’s Keith Robinson in the final battle of which gaming platform is better. Then actress Eliza Dushku confronts Jace, proving why he shouldn’t question a girl’s game cred, in one of the most epic rap music videos ever.
The Jace Hall Show gets an exclusive look at the hidden scandal behind why Kevin Pereira left Attack of the Show. Meanwhile, Debbie Gibson and Jace fight over Afterglow Headphones then think about making a music video together. Has Electric Youth been reloaded?